Client Profile
Delish Burgery is a casual dining burger restaurant based in Qatar, serving high-quality burgers at an affordable price. With an old, outdated branding that no longer resonated with its target audience, Delish Burgery sought a modern refresh to appeal to an upmarket demographic while maintaining its approachable price point for mass consumption.
Services
Strategy
The main objective was to transform Delish Burgery’s brand identity into a sleek and modern visual experience that would attract an upmarket audience. The challenge was to create a brand that conveyed high-end quality without alienating the restaurant’s mass-market customer base. This meant a balance between premium aesthetics and approachable, friendly design elements that would resonate with a broad demographic.
Summary
Delish Burgery’s rebranding process began with a full overhaul of its visual identity, including a new logo design and packaging concepts that aligned with its modern, casual dining approach. The color palette was carefully selected to give the brand a fresh, high-end appeal, using deep tones and clean typography to signal quality while maintaining warmth and accessibility.
The rebranding also included the design of custom packaging that conveyed the updated brand values—elevated quality, innovative design, and affordability. The updated packaging reinforced the restaurant’s commitment to offering premium burgers at a great price, making the product stand out in the competitive fast-casual dining space.
With a focus on graphic design and a cohesive brand identity, the new visual elements were designed to be impactful both in-store and across digital platforms. The modern yet approachable aesthetic helped position Delish Burgery as a go-to destination for consumers seeking premium, affordable burgers. The brand’s new visual identity successfully resonated with both their loyal customers and new diners, allowing them to retain their mass appeal while entering the upmarket dining space.
The final rebrand has set Delish Burgery apart from competitors, strengthening its position in Qatar’s dining market. The updated design, packaging, and brand strategy have not only enhanced the restaurant’s market presence but also attracted a broader, more diverse audience eager for a high-quality dining experience at a reasonable price.
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