Client Profile
Intimità is a branding project commissioned from Bahrain, focused on creating an Italian-inspired café experience. The project aimed to blend the rustic charm of traditional Italian cafés with modern luxury, providing an inviting yet upscale dining atmosphere. The goal was to capture the essence of Italy's culinary and cultural heritage while appealing to individuals, couples, and families who seek a refined yet casual dining experience.
Services
Strategy
The objective of this project was to develop a visual identity and branding strategy that reflected the richness of Italy's cultural heritage, tailored to a café concept. The challenge was to seamlessly balance traditional Italian elements with contemporary design, ensuring the space would be both cozy and sophisticated. The design needed to evoke a sense of warmth and intimacy while positioning Intimità as a potential upscale dining destination.
Summary
The branding and design strategy for Intimità focused on incorporating culturally rich elements inspired by Italy, while adapting them to meet the vision of the client. The design included features like wall art depicting Italy’s artistic achievements, marble patterns reflecting Italian architecture, and botanical motifs symbolizing Italy’s natural beauty. These design elements created an ambiance that harmoniously blended old-world charm with modern elegance.
The graphic design and website development were integral to the project, ensuring that the visual identity of Intimità was consistent across both digital and physical platforms. The content creation emphasized the unique combination of traditional Italian dining with a modern café-style atmosphere, offering a luxurious yet accessible experience.
The final brand identity positioned Intimità as a perfect fusion of Italian tradition and contemporary flair, designed to attract a wide range of customers, from casual diners to those celebrating special occasions. Through cohesive branding, graphic design, and web development, Intimità captured the client’s vision of a refined café atmosphere that celebrates the essence of Italian culture.
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